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Sherwin-Williams Names Poised Taupe 2017 Color of the Year

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By: KERRY PIANOFORTE

Editor, Coatings World, Coatings World

Sherwin-Williams has named Poised Taupe, as the 2017 Color of the Year. A modern take on a timeless classic, Poised Taupe signals a new direction in society’s ever-growing thirst for beautiful neutrals that bring warm and cool tones together to create one irresistibly versatile color.

“Poised Taupe celebrates everything people love about cool gray as a neutral, and also brings in the warmth of brown, taking a color to an entirely new level. Not cool or warm, nor gray or brown, Poised Taupe is a weathered, woodsy neutral bringing a sense of coziness and harmony that people are seeking,” said Sue Wadden, director of color marketing for Sherwin-Williams.

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